Church Websites

Sermon to Social Media: The Easiest Way to Create Engaging Church Content (Will & Zack)

by | May 14, 2025 | Youtube

Struggling to turn your weekly sermons into content that actually connects online? Discover the easiest way to transform your church’s message into engaging social media posts—without burning out your team!
Description Body:
Are you tired of posting the same announcements and seeing little engagement? In this episode of Smarter Church Communications, Zack Esgar sits down with Will Parkins to reveal practical, step-by-step strategies for turning your sermons into powerful, shareable content. Learn how to repurpose what you’re already doing in-person for maximum online impact, reach Gen Z and Millennials where they are, and build a consistent posting plan that actually works.

Timestamps:

00:00 Introduction & Guest Welcome
02:15 Why Social Media Matters for Churches
06:40 The Biggest Mistake Churches Make Online
10:05 How to Repurpose Sermons for Social Media
15:30 Content Ideas That Go Beyond Announcements
20:00 Tools & Apps for Easy Content Creation
25:10 Building a Consistent Posting Schedule
29:00 Quick Wins for More Engagement
32:45 Final Tips & How to Connect with Will

👍 Subscribe for more church communication tips: https://www.youtube.com/@SmarterChurchCommunications
🌐 Check out our website for free resources: https://tentapps.com/resources/
📺 Watch our previous episodes: https://www.youtube.com/@SmarterChurchCommunications/videos

Links:

Will Parkins: https://willparkins.info
Canva: https://www.canva.com
CapCut: https://www.capcut.com
ClipGrab: https://clipgrab.org
Smarter Church Communications Website: https://tentapps.com

#ChurchCommunications #SocialMediaForChurches #DigitalMinistry

Keywords:
church social media, church content creation, digital ministry, church communications, sermon repurposing, church growth, social media for churches

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About the Author

Zack Esgar

Zack Esgar is the owner and founder of Tent Apps. He loves helping churches and ministries further reach their communities for the Gospel through digital marketing and smart ministry websites. Zack graduated from Texas Tech with a degree in Business Websites and has served on staff at churches and ministries for the last 12 years.

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👉If Christmas usually feels rushed at your church, this episode will help you build a calmer, more intentional plan.

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More from Tent Apps & Smarter Church:

Website: https://tentapps.com/
Resources for churches: https://tentapps.com/resources
Watch previous episodes: https://www.youtube.com/@SmarterChurchCommunications/videos
Podcast on Spotify: https://podcasters.spotify.com/pod/show/smarter-church
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Your Church Is Missing THIS for Christmas Outreach 🎄 | November Checklist

Your Church Is Missing THIS for Christmas Outreach 🎄 | November Checklist

by | Nov 11, 2025 |

🚨 Don’t wait until December to plan your church’s Christmas outreach! In this episode, Zack walks through a November checklist to help churches reach more people online using Google Ads, SEO, social media, and AI — before the Christmas rush hits.

Summary:
Learn how to create a winning Christmas landing page, optimize it for search, leverage the Google Ad Grant, and run effective Facebook and Instagram campaigns that actually connect with seekers. Zack shares real examples, keyword data, tools, and timelines to help pastors and communication teams make the most of this powerful season of outreach.

Timestamps:
00:00 Welcome & Christmas stories that inspire outreach
05:45 Why people are most open to invitations during Christmas
09:30 Step 1 – Building your Christmas landing page
18:00 Step 2 – SEO optimization + keyword strategy
26:15 Step 3 – Google Ad Grant tips for churches
37:10 Step 4 – Facebook & Instagram Ad best practices
50:00 Step 5 – Using AI and FAQ sections for discoverability
57:00 Final checklist & key deadlines (creative due Nov 18)

Resources & Links:
📘 Google Doc template for page content → https://docs.google.com/document/d/1DKEFSngdmtW5rb28P0yOdkq8yQMeqMqw2KGLrxgUhvc/copy
📅 Church Growth Calendar → https://docs.google.com/spreadsheets/d/1RL9Cp6oe6EOOTEuLy0owRwx2rnmK3ERoYV5oxYkv8Hs/edit
🎯 Watch our previous videos → Watch our previous episodes
🌐 Explore Tent Apps resources → https://tentapps.com/resources/

Connect With Us:
👉 Subscribe for more church communication strategies: Smarter Church Communications
👉 Website: tentapps.com
👉 Instagram: @tentapps
👉 Facebook: Tent Apps
👉 Spotify Podcast: Smarter Church Podcast

Hashtags:
#ChurchMarketing #ChristmasOutreach #SmarterChurchCommunications🚨 Don’t wait until December to plan your church’s Christmas outreach! In this episode, Zack walks through a November checklist to help churches reach more people online using Google Ads, SEO, social media, and AI — before the Christmas rush hits.

Summary:
Learn how to create a winning Christmas landing page, optimize it for search, leverage the Google Ad Grant, and run effective Facebook and Instagram campaigns that actually connect with seekers. Zack shares real examples, keyword data, tools, and timelines to help pastors and communication teams make the most of this powerful season of outreach.

Timestamps:
00:00 Welcome & Christmas stories that inspire outreach
05:45 Why people are most open to invitations during Christmas
09:30 Step 1 – Building your Christmas landing page
18:00 Step 2 – SEO optimization + keyword strategy
26:15 Step 3 – Google Ad Grant tips for churches
37:10 Step 4 – Facebook & Instagram Ad best practices
50:00 Step 5 – Using AI and FAQ sections for discoverability
57:00 Final checklist & key deadlines (creative due Nov 18)

Resources & Links:
📘 Google Doc template for page content → https://docs.google.com/document/d/1DKEFSngdmtW5rb28P0yOdkq8yQMeqMqw2KGLrxgUhvc/copy
📅 Church Growth Calendar → https://docs.google.com/spreadsheets/d/1RL9Cp6oe6EOOTEuLy0owRwx2rnmK3ERoYV5oxYkv8Hs/edit
🎯 Watch our previous videos → https://www.youtube.com/@SmarterChurchCommunications
🌐 Explore Tent Apps resources → https://tentapps.com/resources/

Connect With Us:
👉 Subscribe for more church communication strategies: Smarter Church Communications
👉 Website: tentapps.com
👉 Instagram: @tentapps
👉 Facebook: Tent Apps
👉 Spotify Podcast: Smarter Church Communications Podcast

#ChurchMarketing #ChristmasOutreach #SmarterChurchCommunications

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