Church Ad Spend Calculator
Explore what your monthly budget could mean for families planning a visit, likely Sunday show rates, and potential new people in your church.
Start with your budget
Build a planning scenario
Adjust the assumptions to match your church, community, and current growth season.
Choose an ad channel
Facebook & Instagram assumptions are shown below.
Estimated cost per family planning a visit
Move the slider to account for your local context and ad creative.
$26
per family
Estimated Sunday show rate
The percentage of families who plan a visit and attend.
A planning tool, not a promise
This calculator helps you model a possible budget. Actual results vary and should be reviewed alongside your church’s capacity to welcome, follow up with, and serve new families.
Why the numbers vary
Every community has a different starting point.
The cost for a family to plan a visit can vary widely based on location, population density, community demographics, and how many people in your area already attend church. Strong video and image creative can also make a meaningful difference.
Your church’s current season matters too. A new church plant, an established church, a church rebuilding, and a church ready to grow may each see different outcomes from the same budget. That is why the calculator lets you set assumptions that feel closer to your situation.
We manage the Google nonprofit Grant for eligible churches. In a growth-focused season, paid Google Ads can also be a strong complement because they give your church more control over campaign goals, targeting, and budget.