How to Maximize the Google Non-Profit Grant

Prepping for Christmas at your church doesn’t have to be chaos. In this video, Zack walks through a simple church Christmas service planning process so you’re not scrambling in December.

We’ll talk about:

– When to actually start planning
– How many services to offer and what times work best
– The basic promo pieces you really need (invites, signs, website, social)
– Simple ideas to welcome guests and care for volunteers

👉If Christmas usually feels rushed at your church, this episode will help you build a calmer, more intentional plan.

👉 Subscribe for more church communication tips:
Smarter Church Communications

More from Tent Apps & Smarter Church:

Website: https://tentapps.com/
Resources for churches: https://tentapps.com/resources
Watch previous episodes: https://www.youtube.com/@SmarterChurchCommunications/videos
Podcast on Spotify: https://podcasters.spotify.com/pod/show/smarter-church
#ChurchChristmas #ChurchCommunications

🚨 Don’t wait until December to plan your church’s Christmas outreach! In this episode, Zack walks through a November checklist to help churches reach more people online using Google Ads, SEO, social media, and AI — before the Christmas rush hits.

Summary:
Learn how to create a winning Christmas landing page, optimize it for search, leverage the Google Ad Grant, and run effective Facebook and Instagram campaigns that actually connect with seekers. Zack shares real examples, keyword data, tools, and timelines to help pastors and communication teams make the most of this powerful season of outreach.

Timestamps:
00:00 Welcome & Christmas stories that inspire outreach
05:45 Why people are most open to invitations during Christmas
09:30 Step 1 – Building your Christmas landing page
18:00 Step 2 – SEO optimization + keyword strategy
26:15 Step 3 – Google Ad Grant tips for churches
37:10 Step 4 – Facebook & Instagram Ad best practices
50:00 Step 5 – Using AI and FAQ sections for discoverability
57:00 Final checklist & key deadlines (creative due Nov 18)

Resources & Links:
📘 Google Doc template for page content → https://docs.google.com/document/d/1DKEFSngdmtW5rb28P0yOdkq8yQMeqMqw2KGLrxgUhvc/copy
📅 Church Growth Calendar → https://docs.google.com/spreadsheets/d/1RL9Cp6oe6EOOTEuLy0owRwx2rnmK3ERoYV5oxYkv8Hs/edit
🎯 Watch our previous videos → Watch our previous episodes
🌐 Explore Tent Apps resources → https://tentapps.com/resources/

Connect With Us:
👉 Subscribe for more church communication strategies: Smarter Church Communications
👉 Website: tentapps.com
👉 Instagram: @tentapps
👉 Facebook: Tent Apps
👉 Spotify Podcast: Smarter Church Podcast

Hashtags:
#ChurchMarketing #ChristmasOutreach #SmarterChurchCommunications🚨 Don’t wait until December to plan your church’s Christmas outreach! In this episode, Zack walks through a November checklist to help churches reach more people online using Google Ads, SEO, social media, and AI — before the Christmas rush hits.

Summary:
Learn how to create a winning Christmas landing page, optimize it for search, leverage the Google Ad Grant, and run effective Facebook and Instagram campaigns that actually connect with seekers. Zack shares real examples, keyword data, tools, and timelines to help pastors and communication teams make the most of this powerful season of outreach.

Timestamps:
00:00 Welcome & Christmas stories that inspire outreach
05:45 Why people are most open to invitations during Christmas
09:30 Step 1 – Building your Christmas landing page
18:00 Step 2 – SEO optimization + keyword strategy
26:15 Step 3 – Google Ad Grant tips for churches
37:10 Step 4 – Facebook & Instagram Ad best practices
50:00 Step 5 – Using AI and FAQ sections for discoverability
57:00 Final checklist & key deadlines (creative due Nov 18)

Resources & Links:
📘 Google Doc template for page content → https://docs.google.com/document/d/1DKEFSngdmtW5rb28P0yOdkq8yQMeqMqw2KGLrxgUhvc/copy
📅 Church Growth Calendar → https://docs.google.com/spreadsheets/d/1RL9Cp6oe6EOOTEuLy0owRwx2rnmK3ERoYV5oxYkv8Hs/edit
🎯 Watch our previous videos → https://www.youtube.com/@SmarterChurchCommunications
🌐 Explore Tent Apps resources → https://tentapps.com/resources/

Connect With Us:
👉 Subscribe for more church communication strategies: Smarter Church Communications
👉 Website: tentapps.com
👉 Instagram: @tentapps
👉 Facebook: Tent Apps
👉 Spotify Podcast: Smarter Church Communications Podcast

#ChurchMarketing #ChristmasOutreach #SmarterChurchCommunications