When a community church in Texas first partnered with Tent Apps, they faced a common challenge: despite being a vibrant, welcoming church, they weren’t showing up at the top of search results when people in their town looked for a church. In today’s digital world, that’s a big problem—over 75% of users never scroll past the first page of Google results (HubSpot). If your church isn’t near the top, you’re missing out on families actively searching for a place to belong.
The Challenge
This community church wanted to reach more people in their community, but their website wasn’t ranking well for the keywords that mattered most. We started with four keywords to focus on:
- non denominational church
- non denominational church in [Town Name]
- church near me
- church in [Town Name]
When we started, they were only ranking as high as #8 for “church in [Town Name]” and “church near me.” For their other two main keywords, they were buried on pages 3 and 4—far from where most people look.
The Tent Apps Solution
We got to work on a comprehensive SEO strategy, optimizing their website, improving local listings, and helping them create content that resonated with people searching for a church. Our approach focused on:
- On-page SEO improvements
- Local SEO and Google Business Profile optimization
- Keyword-rich content and announcements
- Technical website enhancements for speed and mobile-friendliness
The Results
After partnering with Tent Apps, this community church in Texas saw dramatic improvements:
- #1 ranking for “non denominational church” and “non denominational church in [Town Name]”
- #3 and #4 rankings for “church near me” and “church in [Town Name]”
- 50% increase in overall website traffic
- 60% increase in visits to their “Plan a Visit” page
This surge in visibility led to more people finding their church online and more families visiting in person. This church has seen great growth in their attendance since working with Tent Apps for the church SEO optimization. We recognize their are several factors that lead to church growth and we are excited to be a part of the equation for this amazing church!
Case Study Church SEO
Beyond the Top Keywords: A Surge in Overall Visibility
While securing top rankings for their primary keywords was a major win, this church also experienced a significant boost in visibility across a wide range of related search terms. Many other keywords relevant to their ministry and location climbed into the top 3 search results, leading to a huge shift in how many people see and visit their website. This increased visibility translates directly into more opportunities to connect with individuals and families seeking a church community. The impact on their online presence has been truly transformative, as evidenced by the dramatic increase in search engine impressions and website traffic.
SEO Results for Churches
Why SEO Matters for Churches
Being at the top of search results is about reaching people who are actively looking for a church home. Studies show that the top three Google search results get over 54% of all clicks (Backlinko). If your church isn’t there, you’re missing out on real opportunities to connect with your community.
Ready to Grow?
Climbing the search rankings can make a huge difference for your church. Book a demo with Tent Apps today to learn how we can help your church get found and welcome more families through your doors.
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