How Tent Apps Helped a Community Church Climb to the Top of Google and Reach More Families

by | Jun 2, 2025 | Blog, Tent App Resource Hub

When a community church in Texas first partnered with Tent Apps, they faced a common challenge: despite being a vibrant, welcoming church, they weren’t showing up at the top of search results when people in their town looked for a church. In today’s digital world, that’s a big problem—over 75% of users never scroll past the first page of Google results (HubSpot). If your church isn’t near the top, you’re missing out on families actively searching for a place to belong.

The Challenge

This community church wanted to reach more people in their community, but their website wasn’t ranking well for the keywords that mattered most. We started with four keywords to focus on:

  • non denominational church
  • non denominational church in [Town Name]
  • church near me
  • church in [Town Name]

When we started, they were only ranking as high as #8 for “church in [Town Name]” and “church near me.” For their other two main keywords, they were buried on pages 3 and 4—far from where most people look.

The Tent Apps Solution

We got to work on a comprehensive SEO strategy, optimizing their website, improving local listings, and helping them create content that resonated with people searching for a church. Our approach focused on:

  • On-page SEO improvements
  • Local SEO and Google Business Profile optimization
  • Keyword-rich content and announcements
  • Technical website enhancements for speed and mobile-friendliness

The Results

After partnering with Tent Apps, this community church in Texas saw dramatic improvements:

  • #1 ranking for “non denominational church” and “non denominational church in [Town Name]”
  • #3 and #4 rankings for “church near me” and “church in [Town Name]”
  • 50% increase in overall website traffic
  • 60% increase in visits to their “Plan a Visit” page

This surge in visibility led to more people finding their church online and more families visiting in person.  This church has seen great growth in their attendance since working with Tent Apps for the church SEO optimization.  We recognize their are several factors that lead to church growth and we are excited to be a part of the equation for this amazing church!

Case Study Church SEO

Case Study Church SEO

Beyond the Top Keywords: A Surge in Overall Visibility

While securing top rankings for their primary keywords was a major win, this church also experienced a significant boost in visibility across a wide range of related search terms. Many other keywords relevant to their ministry and location climbed into the top 3 search results, leading to a huge shift in how many people see and visit their website. This increased visibility translates directly into more opportunities to connect with individuals and families seeking a church community. The impact on their online presence has been truly transformative, as evidenced by the dramatic increase in search engine impressions and website traffic.

SEO Results for Churches

SEO Results for Churches

Why SEO Matters for Churches

Being at the top of search results is about reaching people who are actively looking for a church home. Studies show that the top three Google search results get over 54% of all clicks (Backlinko). If your church isn’t there, you’re missing out on real opportunities to connect with your community.

Ready to Grow?

Climbing the search rankings can make a huge difference for your church. Book a demo with Tent Apps today to learn how we can help your church get found and welcome more families through your doors.

Streamline Your Church Communications

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Effortlessly share your church announcements across all platforms with our innovative platform. From social media to announcement slides, website, mobile app, and newsletter, our streamlined solution saves you time and ensures your message reaches your community effectively. Say goodbye to manual posting and hello to seamless communication with our easy-to-use tool. Let us help you connect with your congregation like never before.

Reach More People

Ready to take your church’s online presence to the next level?

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With a better designed website that ranks higher, you can grow your reach and connect with your community like never before. Reach out to our team today to get your free website audit and start expanding your church’s impact today.

About the Author

Zack Esgar

Zack Esgar is the owner and founder of Tent Apps. He loves helping churches and ministries further reach their communities for the Gospel through digital marketing and smart ministry websites. Zack graduated from Texas Tech with a degree in Business Websites and has served on staff at churches and ministries for the last 12 years.

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