Free Easter Outreach Resources 2026

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Why Digital Advertising Matters for Easter Outreach

Setting Up Google Ads for Easter Outreach

1. Choose Your Campaign Type Start with a Search Network campaign to appear in Google search results. Consider a Display Network campaign to show banner ads on relevant websites.
2. Target Keywords Focus on keywords like “Easter church service,” “Easter Sunday worship,” or “family Easter event.” Use location-based keywords such as “Easter service near me” to attract local audiences.
3. Create Compelling Ad Copy Highlight key elements like family-friendly services, special music, or guest speakers. Include a clear call-to-action (CTA) like “Join Us This Easter” or “Reserve Your Seat.”
4. Set Up Conversion Tracking Track clicks, phone calls, or form submissions to measure the effectiveness of your ads. Use Google Analytics to monitor traffic to your Easter landing page.
5. Budget and Schedule Set a daily budget that aligns with your goals. Run ads from early March through Easter Sunday to maximize visibility.

Leveraging Facebook Ads for Easter Outreach

1. Define Your Audience Target people within a 10-mile radius of your church. Focus on parents, families, and individuals interested in faith-based content. Exclude existing church members to avoid oversaturation.
2. Choose the Right Ad Format Use video ads to share a warm invitation from your pastor. Try carousel ads to showcase different aspects of your Easter service (music, children’s programs, etc.). Consider lead ads to collect contact information for follow-up.
3. Craft Engaging Content Keep videos short (under 60 seconds) and emotionally compelling. Use high-quality visuals and clear audio. Include a strong CTA, such as “Watch Our Easter Message” or “See You Sunday!”
4. Optimize for Mobile Most Facebook users browse on mobile devices, so ensure your ads are mobile-friendly. Use vertical video formats for better engagement on mobile.
5. Monitor and Adjust Track metrics like click-through rates (CTR) and conversion rates. A/B test different ad creatives to see what resonates best with your audience.

The Importance of a Strong Easter Landing Page

1. Clear Value Proposition Immediately communicate what makes your Easter service special. Highlight unique elements like live music, children’s activities, or a welcoming atmosphere.
2. Compelling Visuals Use high-quality images or videos that reflect the warmth and community of your church. Include photos of your sanctuary, congregation, or past Easter events.
3. Essential Information Clearly display the date, time, and location of your Easter service. Provide directions and parking information. List any special accommodations (e.g., wheelchair accessibility, childcare).
4. Easy Registration or RSVP Offer a simple form for visitors to register or RSVP. Collect basic information like names and contact details for follow-up.
5. Social Proof Include testimonials from previous visitors or members. Share stories of transformation or community impact.
6. Mobile Optimization Ensure the page loads quickly and looks great on all devices. Make it easy for visitors to call or navigate to your church from their phones.

Tips for Recording Great Easter Invite Videos

Here are some tips to help you record great Easter invite social media videos:

• Keep it natural – Be yourself and speak from the heart. Authenticity resonates much more than a polished script.

• Record as many takes as you can – Film multiple recordings so you have plenty of options to choose from during the editing process.

• Film a walking video through your church – Show off the worship area or kids’ space to help people visualize what it’s like when they walk through your doors.

• Always shoot in portrait/vertical orientation – This ensures your videos are primed for reels, story, and feed placements.

3 Pastor, Staff, and Family Scripts for Easter Invite Facebook Ads

Pastor’s Script: Warm and Personal Invitation

“Hello, I’m Pastor [Name] from [Church Name]. Easter is a special time for all of us—a time of hope, renewal, and new beginnings. I want to personally invite you and your family to join us this Easter Sunday for a meaningful service filled with inspiring music, a heartfelt message, and a welcoming community. Whether you’ve been part of a church family for years or are just curious about faith, there’s a place for you here. Come as you are, bring your questions, and experience the joy of Easter with us. We can’t wait to meet you and celebrate together!”Example:

Staff Member’s Script: Friendly and Informative Invitation

“Hi, I’m [Staff Member’s Name], part of the team here at [Church Name]. Easter is right around the corner, and we’re excited to welcome new faces to our church family. We’ve planned a wonderful service with something for everyone—uplifting worship, fun activities for kids, and a message that speaks to the heart. If you’re looking for a place to belong or just want to experience the hope of Easter, come join us this Sunday. Feel free to reach out if you have any questions. We’re here to help and would love to see you!”

Family Script: Relatable and Heartfelt Invitation

“Hi, we’re the [Family Name] family, and we’ve been part of [Church Name] for several years. Easter is one of our favorite times of the year because it’s a chance to come together, celebrate, and grow in faith as a family. Our kids love the special Easter activities, and we always leave feeling inspired and connected. If you’re looking for a warm, welcoming place to celebrate Easter, we’d love for you to join us this Sunday. Bring your family, bring your friends—there’s a seat waiting just for you!”Example:

Free Easter Invite Cards & Announcement Graphics