As the holiday season approaches, churches have a unique opportunity to connect with their communities through the power of social media. With the average American spending over three hours a day on platforms like Facebook and Instagram, it’s crucial for churches to leverage these channels to spread their message and invite people to their Christmas services.
Social media ads allow churches to reach a broader audience, including those who may not regularly attend services. By creating engaging and inviting content, churches can extend a warm invitation to their community, encouraging them to join in the celebration of Christmas. Read on to learn the simple basics for creating a video for Christmas season ads!
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Getting Started with Video Content
One of the most effective ways to engage your audience is through video content. Encourage your pastor, staff members, and even church families to record short, inviting videos. These videos don’t need to be perfect; authenticity is key. Use a simple script (we’ve included script templates for you below). Church Growth Package churches…record multiple takes, and let us handle the editing to create a polished final product.
Check out these Script Templates. They need a little customization but the bones are there!
Script Template for Your Pastor
Script Template for a Church Family
Script Template for a Church Staff Member
Tips for Recording – SIMPLE SIMPLE SIMPLE!
- Use Your Phone: An iPhone or Android device works perfectly for recording.
- Portrait Mode: Record in portrait mode for optimal display on social media reels and stories.
- Be Authentic: Don’t worry about mistakes. Record multiple takes and let us edit the best parts together.
- To make your videos more engaging, consider adding captions and background music.
- Captions should be placed mid-screen to avoid being covered by platform overlays.
- Subtle Christmas music can add a festive touch to your message.
Call to Action
Encourage viewers to fill out a form to RSVP for your services. This not only helps you plan but also opens a line of communication with potential attendees. If you’re part of our Church Growth Package, we’ll help automate follow-up messages to engage with your audience.
Personal Invitations Matter
A personal invitation can make a significant impact. Encourage families to invite others by saying, “Join me and my family this Christmas Eve.” Personalizing the invitation makes it more heartfelt and welcoming. Don’t miss the opportunity to connect with your community this Christmas. A simple invitation can change lives, and we’re here to help you make that happen.
Curious about our Church Growth Package? Learn More HERE
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